FMCG companies generate massive amounts of daily data across sales, returns, and field operations. The challenge is that data is often messy, and decision-makers operate in silos. This project bridges the gap by providing actionable insights across 5 key business pillars:
Financial Performance: Revenue, COGS, and Margin analysis.
Targets & Growth: YoY growth and Sales Representatives' target achievements.
Quality & Returns: Return rates, danger zones, and promotional impact.
Field Force Execution (Trade Marketing): Out-of-Stock (OOS) incidents and Salesmen Strike Rate.
Market Share & Competition: Shelf-space analysis and competitor pricing impact.